A site-wide link is a type of link that shows up on every one of your site’s pages. The majority of the time the website designer arrange for them to be at the base of the page. If there’s a specific page you really want your site’s visitors to see, such as a page you use to sell products, this sort of link can be very helpful. It is important that your website contains a menu throughout your site that links all of the different webpages. Proper information should be given for each page of the site, with a logical organization to better direct your visitors.
Your HTML design will rely heavily on meta tags. Although they are invisible to those who visit your site, the search engines see them and use them to determine how to classify your site. Place the most relevant meta tags at the top of your page, as these are given more consideration. Make sure you keep the number of meta tags you use to a minimum. However, you should make sure you still include appropriate keyword variations. You need to know what keywords work best with your product to set up your tags for maximum effect.
You should not flood indexes with articles which contain identical content. Take advantage of several different indexes. There are countless ones available. Posting the same article to hundreds of directories just makes you look like a spammer. Search engines will pick up on this and this can affect your ranking.
In addition to submitting to article directories, use blog networks to publish your work. Blogging is popular now, and getting your foot int he door will likely increase the traffic to your website. Include the address of your website in every article you submit and people who enjoy your article will check out your site.